西安,当人们提起这个名字,就会想到兵马俑,华清池,还有盛世长安。这就是一个城市带给人们的印象,而赋予这个城市形象的是这座城市的历史和生活在这片土地上的人。在城市的建设中不可避免的会有同质化的现象产生,这是因为,在同一时代城市建造者会因为时代的烙印而不自觉地在城市建造中添加上自己的主观意识。但每个城市都存在自己独特的个性,那么在城市形象建设中如何实现个性化?作为公关人能做哪些事情?同时作 Xi’an, when people mention this name, you will think of terracotta warriors, Huaqing pool, as well as prosperity Chang’an. This is the impression that a city brings to people, and the image given to the city is the history of the city and the people who live on the land. In the construction of the city, there is inevitably a phenomenon of homogeneity. This is because urban builders at the same time unconsciously add their own subjective consciousness to urban construction because of the imprint of the times. But each city has its own unique personality, then how to achieve personalization in the city image building? What can be done as a public relations person?