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中学生作为当代社会中特殊的消费群体,处于良好的经济环境中,由于受到现代社会的生活方式、流行时尚、消费观念、外界新事物的影响,他们的观念、想法与以前的同龄人已经大不一样了,其表现出的消费心理、消费行为免不了有不合理的成分,在消费观上,现在的中学生消费结构已不是单一的,而是向多元化的方向发展。笔者通过对当代中学生的消费行为和消费心理的分析,提出与之相适应的消费教育,积极引导当代中学生形成科学合理的消费观念。
As a special consumer group in the contemporary society, middle school students are in a good economic environment. Due to the influence of modern society’s lifestyle, fashion, consumer attitudes and new things from the outside world, their ideas and ideas are already far behind their former peers In the same way, the consumer psychology and the consumer behaviors that they exhibit inevitably have an irrational component. On the perspective of consumption, the consumption structure of middle school students nowadays is no longer a single one but a diversified direction. Through the analysis of the contemporary middle school students’ consumption behavior and consumer psychology, the author puts forward consumer education which is suitable for them, and actively guides contemporary middle school students to form a scientific and rational consumption concept.