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8月初的一篇网络文章引发康师傅“水源门”事件,随着媒体的不断关注,8月中旬,工商部门介入调查。9月2日,康师傅控股有限公司首次向消费者公开道歉。结局对于康师傅来说不容乐观。根据《中国青年报》社会调查中心进行的网络调查显示,截至9月上旬,57.3%的人表示以后不会再购买康师傅矿泉水,同时,43.0%的公众表示肯定会影响自己对康师傅其他产品的信任。对于整个矿泉水行业来说,水源问题都是一个巨大的挑战。而除了水之外,中秋之际的“三鹿奶粉事件”又一次挑战了人们的心理承受力。食品餐饮业的有识之士们也都应该“嗅”到了未来人们对“清洁”、“绿色”的独特品味。不仅吃的要更健康,而且生产过程要更环保。聪明的人已经开始了在这一领域淘金的行动。
In early August, an online article triggered Master Kong’s “Water Door” incident. As the media continued to pay attention, the business sector was involved in the investigation in mid-August. September 2, Master Kong Holdings Limited publicly apologized to consumers for the first time. The outcome is not optimistic for Master Kong. According to the online survey conducted by the Social Investigation Center of China Youth Daily, as of the first ten days of September, 57.3% of the respondents said they would not purchase Master Kong’s mineral water in the future. At the same time, 43.0% of the public indicated that they would certainly affect their own trust. For the entire mineral water industry, the water problem is a huge challenge. In addition to water, the occasion of the Mid-Autumn Festival “Sanlu milk powder incident ” once again challenge people’s psychological endurance. People of insight in the food and beverage industry should also “sniff ” to the future of people “clean ”, “green ” unique taste. Not only eat healthier, but also the production process more environmentally friendly. Clever people have already started the gold rush in this area.