在我国的电视版图上,省级地面频道存在着明显的行政区域化烙印。其发展一方面受到央视和省级卫视的冲击,另一方面还受到来自同城电视台的挤压,自身的发展空间堪忧。如何在当今电视媒体的激烈竞争格局中稳固地把握自己的位置,下面主要就省级地面频道的竞争方略简述一些看法。一 In China’s television territory, the provincial terrestrial channels there is a clear imprint of the administrative region. On the one hand, its development has been hit by CCTV and provincial satellite television, on the other hand, it has also been squeezed from the same city television station and its own development space is worrying. How to firmly grasp their position in the fierce competition of today’s television media, the following mainly on provincial level terrestrial channel strategy summary outlined some views. one