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洗衣机产品功能问题多多多年来,中国的洗衣机市场一直停留于波轮、滚筒、搅拌等三种制式的产品竞争上,产品的最大差异性,除了品牌,就体现在细节处的外观和容量上。应该说,经历二十多年的发展,洗衣机制造企业在走向理性而稳定的竞争时,产品却大面积地陷入了同质化的境地。中外洗衣机制造企业纷纷通过打功能牌制造产品差异,然而技术能力方面的不成熟和制造企业、媒体的炒作反而带给消费者更多的选择迷茫。
For many years, washing machine market in China has been staying in the three types of product competition, such as pulsator, roller and stirring. The biggest difference between the products is the appearance and capacity of the details in addition to the brand. It should be said that after more than two decades of development, washing machine manufacturers in the rational and stable competition, the product has plunged into a homogenized situation. Chinese and foreign manufacturers of washing machines have made functional differences by making functional cards. However, the immaturity of technical capabilities and the speculation of manufacturing enterprises and the media have given consumers more choices and confusion.