“我知道有近一半的广告费被浪费掉了,但是我不知道它到底浪费在哪里!”这句话揭示了当下广告投放的现实。根据多年从业经验得知,其实有些浪费是完全可以避免的。下面笔者从六个方面探讨如何有效避免广告投放浪费。动作之一:科学媒体策划,避免随意性投放经过这么多年的市场化运 “I know nearly half of the advertising costs are wasted, but I do not know where it was wasted!” This sentence reveals the reality of the current advertising. According to years of experience, we know that some waste can be completely avoided. The following author from six aspects of how to effectively avoid advertising waste. One of the actions: scientific media planning, to avoid random delivery After so many years of market operation