媒体资产对电视台有着十分重要的意义,而随着媒体的不断发展,媒资管理也越来越复杂,媒体亟需提高媒资的管理水平。生产型媒资是专门针对节目制作中的问题而开发设计出来的一种媒资应用模式,它能有效地解决节目制作过程中的资料存储和资料获取效率的问题,对新闻制作网的建设有着十分重要的意义。 Media assets are of great significance to television stations. With the continuous development of the media, the management of media resources has become more and more complicated. The media is in urgent need of raising the level of media resources management. Production media is a kind of media application mode designed and developed specifically for the problems in program production. It can effectively solve the problem of data storage and data acquisition efficiency in program production, Very important meaning.