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中国网络营销现状及趋势社交广告价值不断凸显2015年,中国网络广告市场规模达到2093.7亿元,同比增长36.0%,增速较2014年有所下降,但整体增速相较于传统媒体广告收入增速依然保持较快增长。当前市场整体规模已超2000亿元,开始逐渐步入成熟期,预计未来增速将有所放缓。预计到2018年,网络广告市场规模将突破4000亿元。
Status and Trend of Internet Marketing in China Constantly Showing Value of Social Advertising In 2015, the market size of online advertising in China reached 209.37 billion yuan, an increase of 36.0% over the same period of the previous year, but the growth rate was slower than that of 2014. However, the overall growth rate was higher than that of traditional media Speed still maintain rapid growth. The overall size of the current market has exceeded 200 billion yuan, began to gradually mature, is expected to slow growth in the future. It is estimated that by 2018, the scale of online advertising market will exceed 400 billion yuan.