随着航空运输市场由卖方市场转变为买方市场,航空公司的产品和服务同质化日趋严重,市场竞争日益加剧,继续依靠大规模投放运力来实现自身发展的条件已不具备。对于国内航空公司来说,这是一种挑战,更是一次机遇。但是,能否真正抓住这次机遇,则取决于各公司跨越变革障碍的 As the air transport market is transformed from a seller’s market to a buyer’s market, the homogenization of airlines’ products and services is becoming more and more serious and the market competition is aggravating day by day. The conditions for continuing to rely on large-scale capacity deployment to realize their own development are no longer available. For domestic airlines, this is a challenge, but also an opportunity. However, whether we can really seize this opportunity depends on how companies cross barriers to change