当前,在全国经济进入“新常态”的背景下,烟台市消费领域中不断呈现出一些新变化、新特点:消费趋势、消费群体和消费观念逐步变动,消费在稳定增长、扩大内需、服务民生中作用不断加大。因此,审时度势、因势利导,积极稳妥地推进在消费领域科学认识新常态、主动适应新常态、积极引领新常态,不仅是遵循当前和今后一个时期烟台经济发展大逻辑 At present, under the background that the national economy has entered a “new normal”, some new changes have constantly emerged in the field of consumption in Yantai. The new characteristics include the trend of consumption, the gradual change of consumption groups and consumption concepts, the steady growth of consumption, the expansion of domestic demand, The role of service in people’s livelihood continues to increase. Therefore, judging the current situation and making the best use of the situation, we should actively and steadily promote scientific understanding of the new normal in the field of consumption, take the initiative to adapt to the new normal and actively lead the new normal. It is not only following the great logic of economic development in Yantai for the present and in a future period