在进行影视精品生产制作过程,创作者要兼顾经济效益和社会效益,不仅要面向受众,服务受众,提高文化产品的精神内涵,而且要立足于市场需求,弘扬主旋律,努力实现经济效益和社会效益的最大化。本文针对现阶段影视作品创作的现状进行分析,提出影视精品创作中应该注意的问题,以满足人民群众精神文化需求,提高影视作品的社会效益和经济效益。 During the process of film and television production, creators should consider both economic and social benefits. They should not only face the audience, serve the audience, and enhance the spiritual connotation of cultural products, but also base their efforts on the market demand, promote the main theme and strive to achieve economic and social benefits Maximize. This article analyzes the status quo of film and television works creation at this stage and puts forward some problems that should be paid attention to in the production of film and television fine works in order to meet the spiritual and cultural needs of the masses and improve the social and economic benefits of film and television works.