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当代我国公共图书馆营销尚处于萌芽阶段,很多相关管理者还未能理解图书馆营销工作的内涵及特点,为广大读者积极提供更为优质的服务,促进社会人文素养的全面提升,亟待对此展开宣传推广活动,助推图书馆事业的发展。
At present, public library marketing in our country is still in its embryonic stage. Many related managers have not yet understood the connotation and characteristics of library marketing. They actively provide more excellent services for readers and promote the overall improvement of social humanistic accomplishments. Unfolding promotional activities to boost the development of the library.