雇主品牌对于企业的发展起着越来越重要的作用,许多企业、地区国家逐步开始重视雇主品牌建设。本文通过了解欠发达地区雇主品牌建设情况,提出从重视企业文化、培养和谐雇主雇员关系、创造适合的工作环境和引导尊重雇员的职业规划四方面建设欠发达地区中小企业雇主品牌,以内蒙古龙头企业蒙牛和伊利为案例进行实证分析。 Employer brands play an increasingly important role in the development of enterprises. Many enterprises and regional countries have gradually begun to pay attention to the construction of employer brands. By understanding the situation of employer brand building in underdeveloped regions, this article proposes to build employer brands for small and medium-sized enterprises in underdeveloped regions from the four aspects of valuing corporate culture, fostering harmonious employers and employee relations, creating a suitable working environment, and guiding employee career planning. Mengniu and Yili conducted an empirical analysis of the case.