B2B市场中有大品牌,也有专门化的或定位很好的小品牌,因其所在行业、规模、企业生命周期等因素而有多种面貌。和B2C不同,B2B市场具有服务于组织、决策者数目多、决策时间长、交易价值大、有潜在购买危机、渠道简单并重视产业链中“关系”的经营、重视经济和使用利益、供应商转换成本高等特点。 There are big brands in the B2B market, there are also specialized or well-located small brands, which have many facets due to factors such as industry, scale and business life cycle. Different from B2C, the B2B market has the functions of serving the organization, having a large number of decision-makers, long decision-making time, large transaction value, potential purchase crisis, simple channels and attaching importance to the “relationship” in the industrial chain, attaching importance to the economy and the use of interests, High conversion costs of suppliers.