这场因“茶多酚”而引发的市场争夺战正日益精彩。茶饮料自上世纪80年代从日本发家,并逐步进攻全球市场。2007年,中国茶饮料市场销量达998亿箱。不过从人均消费量来看,目前我国人均消费茶饮料仅为1.5公斤,与日本人均饮用量20至30公斤相比,我国茶饮料市场还有几十倍的增长空间。最关键是,茶饮料市场蕴含的巨大收益,2008年,国内茶饮料市场总销售额将达到400亿元人民币。 This battle for market caused by “tea polyphenols” is increasingly exciting. Tea drinks have made their fortune from Japan in the 1980s and have gradually attacked the global market. In 2007, the Chinese tea beverage market sold 99.8 billion cases. However, from the per capita consumption point of view, China’s per capita consumption of tea drinks is only 1.5 kilograms, compared with the Japanese per capita consumption of 20 to 30 kilograms, China’s tea beverage market still has several decades of growth. The most important point is that the tea beverage market contains huge revenue. In 2008, the total domestic tea beverage market sales will reach 40 billion yuan.