作为企业,要在市场中获得竞争优势,必须以增强企业内部凝聚力和外部竞争力为工作重点。从某种意义上来讲,企业的内部凝聚力甚至决定着企业的外部竞争力。一个内部秩序井然、团结进取的企业团队,其参与市场角逐时的核心竞争力同样也是巨大的。现代企业管理已经进入了以人为本的管理时代,企业的生存发展、兴衰成败取决于员工的积极性、主动性和创造性。人的行为又是受思想支配的,思想 As an enterprise, in order to gain competitive advantage in the market, it is necessary to focus on enhancing the internal cohesion and external competitiveness of the enterprise. In a sense, the internal cohesion of an enterprise even determines the external competitiveness of an enterprise. An internal well-organized and united enterprise team, its core competencies in participating in market competition are also huge. Modern enterprise management has entered a people-oriented management era, the survival and development of enterprises, the success or failure depends on the staff’s enthusiasm, initiative and creativity. Human behavior is dominated by ideas, thoughts