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本文论述了作为社会文化反映的广告与后现代主义的联系,以及后现代广告在表现内容和表现形式上符号学的运用及其意义的延伸,提出了后现代广告不只是广告,更是消费时代的艺术的观点。
This article discusses the relationship between postmodernism and post-modernism as a reflection of social culture, as well as the extension and application of semiotics in the content and form of postmodern advertisement. It is proposed that postmodern advertisement is not only an advertisement but also an era of consumption Artistic point of view.