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电子商务时代的到来,大大改变了人们的消费模式,此时快速消费品数量和品种都在不断增多,如何能够更好的能够电子商务的优势,提高快速消费品的销售量,获取更多经济收益,成为了当前快速消费品领域相关企业与销售人员所广泛关注的问题。可以说电钉子商务大大拓展了消费市场,也打破了传统消费模式的舒服,是快速消费品有了更多的销售渠道,但是电子商务也存在一些弊端,也需要专业的人员进行维护和监督,因此,企业经营发展面临着一些不可回避的挑战。本文就以电子商务电子商务为视角,对快速消费品影响的营销对策进行分析。
The advent of e-commerce era has greatly changed people’s consumption patterns. At this moment, the quantity and varieties of fast moving consumer goods are constantly increasing. How to be able to better the advantages of e-commerce, increase the sales volume of fast moving consumer goods, and obtain more economic benefits, Become the current FMCG field related businesses and sales staff widespread concern. It can be said that e-commerce greatly expand the consumer market, but also break the comfort of the traditional mode of consumption, FMCG has more sales channels, but there are some drawbacks of e-commerce, but also require professional staff for maintenance and supervision, therefore , Business development faces some unavoidable challenges. This essay analyzes the marketing strategies that affect the impact of FMCG on the e-commerce e-commerce perspective.