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基于RTB的广告投放模式固然很有效,但是由于竞价的特点,我们不能很清楚的知道什么样的价格才可以保证拿到一个优质的广告位。悠易互通之前一直在利用算法等技术来提高竞价成功率。悠易互通目前主要的服务对象,集中在有效果需求的品牌广告主上,悠易运用跨屏程序化购买技术为广告主实现其需要达到的不同效果,例如如何帮助银行客户收集数据,通过数据分析指导广告的投放,提高某一银行卡种的开卡率;或者帮助某一国际品牌汽车做网络投放,提高该汽车客户的到店
RTB based advertising mode is very effective, but due to the characteristics of the auction, we can not clearly know what kind of price can be guaranteed to get a good advertising. Youyou interoperability has been using algorithms and other technologies to improve the bidding success rate. Youyou Interchange At present, the main service targets are brand advertisers with effective demand. You easily apply the multi-screen programmatic buying technology to achieve the different effects that advertisers need. For example, how to help bank customers collect data, Analysis of the guidance of advertising, to increase the card-opening rate of a bank card; or to help an international brand car network to improve the car customers to shop