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在经济新常态下,中国的国家形象对外传播面临着诸多现实问题。“秦、汉、唐”三个典型时期是中国历史上对外交流和传播的鼎盛时期。运用哈贝马斯交往行动理论及相关传播学理论对这三个历史时期的对外交往活动及三个历史时期当下的文化开发做理论与现实的考察,可以看到,这三个时期在对外交往方面所具有的合乎“交往行动”理论假设的特质是以往中国国家形象对外传播中所忽视与欠缺的。对这三个典型时期对外交往的理论意义深掘与现实文化开发,对经济新常态时期中国国家形象对外传播解构与建构具有重要现实意义和价值。
Under the new economic normal, China’s national image is facing many realities of its external communication. The three typical periods of “Qin, Han and Tang” are the heyday of foreign exchange and dissemination in Chinese history. Using the theory of Habermas’s theory of communicative action and related theories of communication, we can make a theoretical and realistic survey of the external exchanges in these three historical periods and the current cultural development in the three historical periods. It can be seen that in these three periods, The qualities that fit in with the “hypothetical” “communicative action” theory have been neglected and lacked in the past in the dissemination of China’s national image. The theoretical significance and practical cultural development of these three typical periods of foreign relations have important practical significance and value for the deconstruction and construction of China’s national image in the new normal economy.