看似简单的话题,其实却是一本杂志运营中最为复杂的问题。创办一本杂志,可以有多种方式和渠道,也会有多种目的和期求,但无论如何却都要回到这个问题上——“办给谁的杂志?”这个问题在一定程度上可以理解为对杂志的定位,但“定位”这个词在中国的媒体行业经常被狭义化,直接划归到杂志内容层面。所以我没有用“定位”,而是直接用了一个问句概括问题。 The seemingly simple topic is in fact the most complicated issue in the operation of a magazine. There are many ways and channels for starting a magazine, there are many purposes and requirements, but in any case, we have to go back to this question - “Whose magazine is it for?” To a certain extent Can be understood as the positioning of the magazine, but the “positioning” in the Chinese media industry is often narrowed, directly assigned to the magazine content level. So I did not use “positioning”, but directly use a question to summarize the problem.