植入式广告在西方影视节目中的应用已经无处不在。相比之下,中国影视在这方面的发展尚显稚嫩,广告植入的实际水平也受不同导演及制片人的影响而相差颇大。在这种大环境下,赵宝刚所导演电视剧中的广告植入可谓一枝 The application of implantable ads in Western film and television programs has been ubiquitous. In contrast, the development of Chinese film and television in this area is still immature, the actual level of advertising implants are also affected by different directors and producers quite different. In this kind of environment, Zhao Baogang’s director of television drama implanted can be described as a