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广播的潜能,是指广播理应发挥的功能、作用而尚未实现的部分。就目前状况而言,广播的功能、作用远远没有开发到位,需要从事广播工作的同志,全面而深刻地认识广播的性质、地位、作用,准确地把握广播自身发展规律,坚持走深化改革的路子,运用多向、立体思维,多侧面、多层次地开发。开发的着力点当前可先放在加快时效、缩短空距、增加信息、丰富语言、扩大参与、活跃经济上。
The potential of broadcasting refers to the part that the broadcasting should play its function and its function has not been realized yet. In terms of the current situation, the functions and functions of broadcasting are far from being developed. Comrades engaged in radio work need to be fully aware of the nature, status and role of broadcasting and grasp the rules governing the development of radio broadcasting in an all-round and deep-going manner. They must adhere to the principle of deepening the reform Way, the use of multi-directional, three-dimensional thinking, multi-sided, multi-level development. At present, the focus of development may first be on accelerating timeliness, shortening vacant space, increasing information, enriching languages, expanding participation and being economically active.