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搞好政府公关对树立良好政府形象,协调利益矛盾,构建和谐社会,促进政令实施,防止腐败发生,有着重要的现实意义。但当前政府公关存在着重视战术型公关,忽视战略型公关,重视公关技巧,忽视公关真实,重视行政组织管理,忽视全员公关管理等问题。政府公关必须制订符合当地实际的长远公关目标与策略,严守真实这一公关的道德底线,大力发展政府全员公关管理,才能寻找到出路。
It is of great practical significance to do a good job in government public relations to establish a good government image, coordinate conflicts of interest, build a harmonious society, promote the implementation of government decrees and prevent corruption. However, there are many problems in current government public relations such as tactical public relations, strategic public relations neglect, public relations prudence, neglect of public relations, emphasis on administrative management, neglect of public relations management. Government public relations must be formulated in line with the local public relations goals and strategies in the long run, adhere to the real morality of this public relations bottom line, and vigorously develop the government public relations management, in order to find a way out.