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创意产业(包括影视产业)因其自身的不确定性,需要与之相符合的管理模式。创意产品是创作团队集体志趣的综合,因此不能用简单的标准加以评价,而必须在符号资本的概念下加以理解,并与社会制度环境相结合,做出美学和经济学判断。就电影产业来说,创造力本身就是最大的资本。而“熟人圈子”等潜在组织都是电影作为创意产业的社会资本。发现最具有创造力的人,是创意产业发展的关键,而一切规制管理,其目的不过是让人的创造力有效发挥出来而已。
Creative industries (including film and television industry) because of their own uncertainty, need to be consistent with the management model. Creative products are the collective interest of the creative team. Therefore, they can not be evaluated by simple criteria. They must be understood under the concept of symbolic capital and combined with the social institutional environment to make aesthetical and economic judgments. In the movie industry, creativity is itself the largest capital. Potential organizations such as “Circle of acquaintances ” are the social capital of the movie as a creative industry. Finding the most creative people is the key to the development of the creative industries. All the regulatory management is only aimed at giving effective play to people’s creativity.