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佣金制度改革将固定佣金制变为管理性浮动佣金制 ,实际上给予了证券商自由定价的权利 ,使价格成为证券商营销组合的关键性要素之一。政策上的显著改变必然引起经营环境的巨大变迁 ,可以预测证券业将拉开分化重组的序幕 ,经纪类证券商将加快增资扩股的步伐 ,综合类证券商将调整业务结构和收入结构 ,网上证券交易业务将蓬勃发展。在新环境下 ,证券商必须审时度势 ,对原来的经纪业务的竞争策略进行修正 ,及时转换商业模式 ,积极推行人才战略 ,大力进行业务创新和服务创新 ,加强成本管理 ,丰富服务内容 ,提高服务水准 ,实施差别化经营 ,培植核心竞争力 ,以赢得持久的竞争优势。
The reform of the commission system changed the fixed commission system into a management-based floating commission system, which in fact gave the securities firms the right to free pricing and made the prices one of the key elements of the securities firm's marketing mix. Significant changes in policy inevitably lead to tremendous changes in the business environment can predict the securities industry will start the prelude to differentiation and reorganization, brokerage securities firms will speed up the pace of capital increase, comprehensive securities firms will adjust the business structure and revenue structure, online Securities trading business will flourish. In the new environment, the securities firms must review the current situation, amend the original competition strategy of the brokerage business, change the business model in time, actively promote the talent strategy, energetically conduct business innovation and service innovation, strengthen cost management, enrich service content and improve service standards , Implement differentiated operations and cultivate core competitiveness so as to win lasting competitive advantages.