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新媒体的普及给网络环境下的高校党建工作提出新的任务和挑战。依托交大医学院园区党员服务中心的微信平台“党小服”开展研究并与校内外各微信平台进行比较,采取文献综述、调查问卷、个案分析、质性访谈等研究方法,发现新媒体在高校学生党建工作中增进了学生对于党的了解,但引领先进思想的作用有待加强。为使“党小服”在交大医学院更好地服务基层党建工作,建议增加弘扬身边典型党员事迹等宣传内容以贴近学生生活,与其他微信平台合作交流,进一步增强影响力。
The popularity of new media has brought new tasks and challenges to the party building in colleges and universities under the network environment. Relying on the WeChat platform of the Party member service center of the National Chiao Tung University campus to conduct research and comparison with WeChat platforms both inside and outside the school and adopting research methods such as literature review, questionnaire, case analysis and qualitative interview, we found that new media The students’ understanding of the party has been enhanced in the work of party building among students in colleges and universities, but the role of leading the advanced thinking needs to be strengthened. In order to make “Party dress ” better serve the grassroots party building work in the School of Medicine, it is suggested to increase propaganda contents such as deeds around the typical party members in order to be close to the student life, cooperate with other WeChat platforms and further enhance the influence.