微电影作为一种新型的视频形式,其更加专业的传播主体以及更强的互动性,已经被越来越多的人所接受并且喜爱,在短短的几年之内,有着快速的发展。本文从实际的角度出发,探析微电影的经营以及管理,深入详细的分析其中的关键性问题,力求促进这项新型的视频形式得到更好的发展,在今后能够有更加优秀的作品面世。 As a new type of video, micro movie has been accepted and loved by more and more people for its more professional communication subject and more interactivity, and it has developed rapidly in just a few years. From a practical point of view, this article explores the operation and management of microfilm, analyzes in detail the key issues therein, and endeavors to promote the development of this new type of video better and to make even more outstanding works available in the future.