品牌二字中的“品”不仅是指产品,更是指品质;品牌不只是形象,更是品质;品牌的品质不仅是产品品质,更是企业品质。中国品牌走向世界,需要产品及其生产企业具有世界品质,而不只是中国品质。有品质,才有品牌没有品质,就不可能有品牌。品质与品牌是一种因果关系,品质达到一定的高度之后,品牌是会水到渠成的。企业忌讳的是在没有品质的情况下空谈品牌、虚张声势以及去造就一种虚假品牌。高品质是好品牌的基 The word “品 品” in the brand name refers not only to the product, but also refers to the quality; the brand is not only the image but also the quality; the quality of the brand is not only the product quality but also the quality of the enterprise. Chinese brands to the world, the need for products and their manufacturing enterprises have the world’s quality, not just Chinese quality. Quality, there is no quality brand, it is impossible to have a brand. Quality and brand is a causal relationship, the quality reaches a certain height, the brand will be ripe. Corporate taboo is the case in the absence of quality talk about the brand, bluff and to create a false brand. High quality is a good brand base