“京货”兴衰的变化，勾画了我国近２０年改革开放的轨迹，有其必然性，但也带给我们许多值得思考的问题。毕竟地方产品问题是反映该地方综合经济状况的，地方产品的市场占有率也对该地区的经济发展有重大影响。于是，“京货”应如何重新确立自己的市场地位，也就自然是北京人? The change of the rise and fall of “Beijing Goods” has outlined the trajectory of China’s reform and opening up in the past 20 years. It has its inevitability, but it also brings us many questions worth considering. After all, the problem of local products reflects the comprehensive economic conditions of the place, and the market share of local products also has a major impact on the economic development of the region. Therefore, how should “Beijing Goods” re-establish its own market position, is it naturally Beijingers?