《嘉兴日报》近几年始终抓住“影响力”这个媒体安身立命的关键点,强调回归“好看”“有用”的纸媒本质,在视觉、新闻评论、财经报道、热线新闻、人文副刊、专题性周刊方面大胆创新,赢得了读者好评及广告市场的积极反应。如何把党报的功能诉求和按新闻规律办事结合起来,把党报办出精彩,办出影响力,使之当之无愧成为区域性主流媒体,切实加强核心竞争力和市场 In recent years, “Jiaxing Daily” has always grasped the key point of “influencing” the media and laid emphasis on the paper-type essence of returning to “good-looking” and “usefulness.” In terms of visuals, news commentary, financial reports, hotline news , Humanities supplement, thematic weekly bold innovation, won the praise of readers and advertising market, a positive response. How to combine the functional demands of the party’s newspaper and the newspaper’s laws and regulations to make the newspaper a wonderful and influential one and make it well deserved to be the regional mainstream media so as to effectively strengthen the core competitiveness and the market