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网络电视是随着互联网技术的进步而产生的新兴媒体,与传统电视的单向线性传播方式和同质化的传播内容相比,具有双向互动的传播方式和个性化传播内容的特征,本文试结合实例阐述网络电视的特征及其意义。
Internet TV is an emerging medium that has emerged along with the advancement of internet technology. Compared with the one-way linear transmission mode and homogeneity transmission content of traditional television, Internet TV has the characteristics of two-way interactive modes of communication and personalized communication. Combined with examples to illustrate the characteristics of Internet TV and its significance.