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宝洁公司对市场部的定义:让销售成为多余。这显然不适用于中国国情。传统营销里的两大主力——销售部与市场部,因为销量的获取来自渠道终端,所以传统营销型企业往往有一个庞大的销售团队去驱动来自渠道终端的销量。市场部则始终是个老二角色。企业幻想有一个神一样的市场部,而现实中,99%的市场部却被销售部指责为猪队友。如今,传统营销的打法不再奏效,动销成了大问题,隔山打牛式的做法不再能满足升级的用户群,市场部这个猪队友是不是应该崛起了呢?
Procter & Gamble’s definition of a marketing department: making sales redundant. This obviously does not apply to China’s national conditions. The two main forces in traditional marketing—the sales department and the marketing department. Because the sales are obtained from the channel terminals, traditional marketing companies often have a large sales team to drive sales from the channel terminals. The marketing department is always the second child. Corporate fantasy has a God-like marketing department, but in reality, 99% of the marketing department has been accused by the sales department as a pig teammate. Today, the traditional marketing game is no longer effective, and marketing has become a big problem. It is no longer possible to meet the upgrading user base and the pig teammates in the marketing department should have risen.