论文部分内容阅读
本刊讯:在第五届世界品牌大会暨中国500最具价值品牌发布会上,郎酒排名第83位,品牌价值76.16亿元,比去年公布的排名提前13位,品牌价值增长11.63亿元。2007年,郎酒在全面打造“神采飞扬.中国郎”形象宣传基础上,抓住香港回归10周年、嫦娥一号升空等重大事件的契机,先后在CCTV推出“香港明天更美好.神采飞扬中国郎”、“嫦娥一号扬国威.神采飞扬中国郎”两大系列广告宣传,以民族情、民族自豪
The newsletter: In the Fifth World Brand Conference and China 500 Most Valuable Brand Conference, Langjiu ranked 83rd, the brand value of 7.616 billion yuan, compared with 13 positions announced last year, the brand value increased by 1.133 billion yuan . In 2007, Langjiu seized the opportunity to fully launch the image-boosting “China Lang” and seize the opportunity of major events such as the 10th anniversary of Hong Kong’s return to China and the launch of Chang’e I. It has successively launched “Better Hong Kong tomorrow ”Glad China Lang“, ”Chang’e One Yang Guowei. Splendid China Lang " two series of advertising, with national sentiment, national pride