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在全球化与信息化社会飞速发展的背景下,MOOC为艺术类学生的创新带来了无限的可能性。文章采用扎根理论的探索性研究技术,全面提炼了影响艺术类学生MOOC使用意愿的相关概念范畴,阐述了感知需求性、感知易用性、感知成本性、感知互动性这四个主范畴对艺术类学生MOOC使用意愿存在显著影响,并在此基础上构建了理论模型,介绍了其作用机制。
In the context of the rapid development of globalization and information society, MOOC has brought endless possibilities for the innovation of art students. Based on the exploratory research techniques of grounded theory, this article comprehensively abstracts the related conceptual categories that affect the willingness of art students to use MOOC, elaborates on the four main categories of perceptive demand, perceived ease of use, perceived cost, and perceived interactivity The MOOC use intention of students in class has a significant impact, and on this basis, a theoretical model is constructed and its mechanism of action is introduced.