“形象权”在我国还是一个新的概念。从“刘翔诉《精品购物指南》案”说起,引出形象权的概念,介绍运动员形象权价值实现的基础和方式,并研究了现行法律对运动员形象权的保护以及保护的不足之处,最后提出运动员形象权保护的几点建议。 “Image right ” is still a new concept in our country. Starting from the case of Liu Xiang v. Boutique Shopping Guide, this article introduces the concept of the right of image, introduces the basis and method of the realization of the value of athlete’s right of image, and also studies the protection of the right of athlete and the inadequacy of the protection under the current law. Finally, some suggestions on protection of athlete’s image right are put forward.