全球品牌,是指企业在全球市场上,在不同的国家和地区,以同一种品牌推销其所有产品的国际营销和国际广告策略。90年代,随着许多国家逐渐由工业社会向信息社会转变,各国市场的联系日益密切,各种区域市场和全球市场已初具雏形,推出全球品牌,已成 Global brands refer to the international marketing and international advertising strategies of companies in the global market, in different countries and regions, using the same brand to promote all their products. In the 1990s, as many countries gradually transformed from an industrial society to an information society, the links between countries’ markets became increasingly close, and various regional and global markets had begun to take shape, and global brands had been established.