中国企业该用何种营销策略应对国内日渐成熟的竞争环境,又拿什么营销理念去进军风云变幻的国际市场?在这个中国迅速崛起的时代,中国广告营销领域对于国外的模仿已经持续的太久,已经使我们国家标识了长久的跟随者角色。 Chinese enterprises should use what marketing strategy to deal with the domestic increasingly sophisticated competitive environment, but also what marketing idea to enter the ever-changing international market? In this rapidly emerging era of Chinese advertising and marketing for the imitation of foreign countries have been going on for too long , Has made our country a long-standing follower.