柯达公司是全球最大的影像业零售商,它在斥资12亿美元与中国感光行业全面合资后表现不俗。目前,“柯达快速彩色”连锁店已经在中国开店近5000家,在中国零售行业中规模最大。 今年,柯达又大张旗鼓地向中小投资者推出更加诱人的创业计划——9.9万做老板,即投资者只要投资9.9万元人民币,就可购置到1台“索维尼955E”彩扩设备和所需耗材。另外,在北京、天津等城市以外的城镇,这个投资还包括店铺装修费用。加盟的投资者将得到柯达公司在产品、技术、培训和零售管理等方面提供的综合支援。专家认为,在有效的市场推广 Kodak is the world’s largest retailer of imaging industry. It has performed well after investing 1.2 billion U.S. dollars in a joint venture with the Chinese photographic industry. At present, “Kodak Express Color” chain stores have opened nearly 5,000 stores in China and are the largest in the Chinese retail industry. This year, Kodak launched a more enviable venture plan for small and medium investors, with 99,000 as the boss, that is, as long as investors invest 99,000 yuan, they can purchase a “Soviny 955E” color expansion equipment and Consumables. In addition, in cities outside Beijing, Tianjin and other cities, this investment also includes shop decoration costs. The participating investors will receive comprehensive support from Kodak in terms of products, technology, training and retail management. Experts believe that in effective marketing