“跟踪”广告,是我组织学生开展语文课外活动的一种方式,即以学生熟悉的广告为出发点,指导学生对广告进行分析,寻根求源,挖掘广告潜在的文化因素,实现积累语文知识及引生活“活水”以活跃学生思维、激发学习热情的活动目的。“跟踪”成语——成语,因其被众人熟悉,具有浓厚的民族文化色彩而受到广告的青睐,不少广告语就是运用成语,特别是用同(近)音 “Tracking” advertising is a way for me to organize students to carry out Chinese language extracurricular activities, that is, to use students’ familiar advertisements as a starting point, to guide students in their analysis of advertisements, to seek roots and sources, to tap potential cultural factors in advertisements, and to achieve language accumulation. Knowledge and life “live water” aims to invigorate students’ thinking and stimulate learning enthusiasm. “Tracking ” idioms - idioms, because they are familiar with the people, have a strong national culture and are favored by advertising, many advertising language is the use of idioms, especially with the same (near)