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在竞争日益激烈的经济环境中,企业为了取得更多的市场份额开始实行多元化经营策略,这种业务扩张方式在为其赢得更有利的市场位置、获得更多发展机会的同时也为其增加了一定程度的财务风险性。企业要在开展多元化经营的情况下加强内部经营管理,提高控制财务风险的能力。本文首先从多元化经营和财务风险的内容入手,对多元化经营下的企业财务风险进行性质分析并提出控制思路和策略,以期促进企业健康长足发展。
In an increasingly competitive economy, companies begin to diversify their business in order to gain more market share. This type of business expansion will help them win more favorable market positions, increase their opportunities for development and increase them at the same time A certain degree of financial risk. Enterprises should strengthen their internal operation and management in the context of diversified operations and enhance their ability to control financial risks. This article begins with the content of diversification management and financial risk, analyzes the nature of the financial risk under the diversified management and puts forward the control ideas and strategies in order to promote the healthy development of the enterprise.