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旅游业是推动世界经济快速增长、促进人与自然和谐发展的重要产业。作为云南特色产业和支柱产业的旅游业,在前进的道路中时刻保持“与时俱进”的精神,这是其发展的法宝。正如云南省原副省长、现国家旅游局局长邵琪伟所说：“创新是旅游业可持续发展的灵魂,只有创新,云南的旅游业才能保持对游人的长久吸引力。”文化旅游,正是云南适应旅游业变革所做的创新。
Tourism is an important industry that promotes the rapid growth of the world economy and the harmonious development of man and nature. As a tourism industry with characteristic industries and pillar industries in Yunnan, it always keeps the spirit of “advancing with the times” in the path of progress, which is a magic weapon for its development. As former Deputy Governor of Yunnan Province and now Director of the National Tourism Administration Shao Qiwei said: “Innovation is the soul of tourism sustainable development. Only by innovation can Yunnan’s tourism industry maintain its long-term attractiveness to tourists.” Cultural Tourism Innovations Adapted to Tourism Reform in Yunnan Province.