四川新华书店集团公司是新闻出版署确定的全国三个发行集团试点单位之一。公司全体同志以创建一个跨地区、跨行业、跨所有制、多种媒体互动发展、有着驰名品牌的大型文化企业集团,并给予为集团发展作出贡献的人们以丰厚的精神与物质回报。为共同理想,锐意创新实施了一系列改革措施,取得了较好成效。 Sichuan Xinhua Bookstore Group Corporation is one of the three pilot units issued by the Press and Publication Administration in China. All the comrades in the company aim to create a large-scale cultural enterprise group with well-known brands by means of interactive development across regions, industries, industries and media, and give people who contribute to the development of the Group with great spiritual and material returns. For common aspiration, determined to innovate implemented a series of reform measures, achieved good results.