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6 不确定性环境成为常态信息时代,企业外部环境的不确定性似乎越来葱频繁,以至于成为企业生存所面临的一种常态。似乎是在一夜之间,中国的通信企业就发现自己不得不参加竞争来争取顾客:价格低廉的网络电话。以迅雷之势冲击传统通信企业,并且随着技术的成熟,这种冲击的力度还将越来越大;HSN、QQ 等各类即时通讯工具的大面积普及,让越来越多的人习惯了通过此类工具来交流,通信企业对沟通渠道的事实垄断已然被打破。信息快速流动等特性造成的开放性的市场环
6 Uncertainty Environment As the norm information age, the uncertainty of the external environment of the enterprises seems to be getting more and more frequent, which has become a normal condition for the enterprise to survive. Seems to be overnight, China’s telecommunications companies found themselves competing to compete for customers: low-cost Internet phone. The impact of Thunder on traditional communications companies, and as technology matures, the impact of this will also be more and more large; HSN, QQ and other instant messaging tools of large area popularity, so that more and more people are used to By communicating through such tools, the factual monopoly of communications companies over the channels of communication has been broken. Information flow and other characteristics of rapid open market ring