动画的市场化经营要求打破原有动画的经营模式,建立动画产业的多元化投资体系,广泛吸纳社会资本加入动画制作行列。在动画的市场化经营中,要求把动画的生产经营推向市场,以市场需求作为导向,制作符合大众审美的动画作品,提高动画作品的制作质量和效率,将动画的艺术属性和商业属性集中于动画作品中。 The marketization of animation requires breaking the original animation business model, establishing a diversified investment system for the animation industry, and extensively recruiting social capital to join the animation production ranks. In the marketization of animation, it is required to bring the production and operation of animation to the market, to guide the market demand, to produce animation works in line with popular aesthetic, to improve the quality and efficiency of the production of animation works, to concentrate the artistic and commercial attributes of the animation In the animation works.