大量汽车网站的诞生不仅丰富了车迷、“网虫”及普 通网民的网上汽车生活，更为汽车行业相互之间、 汽车行业与普通消费者的信息交流提供了前所未有的 时空便利。但纵览国内诸多形形色色琳琅满目而又大同 小异的汽车网站，又让人不免产生这样的疑问：汽车网 站究竟靠什么去吸引 The birth of a large number of car websites has not only enriched the online car life of fans, “Internet worms” and ordinary Internet users, but also provided an unprecedented space-time convenience for the information exchange among the automobile industry, the automobile industry and the general consumers. However, an overview of many domestic dazzling array of different and similar car sites, but also inevitably lead to such questions: what the car site to attract