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回首2012年,狄更斯早已作下注解:“这是最好的时代,也是最坏的时代”。据中国传媒大学广告主研究所开展的中国广告市场生态调研显示,2012年广告主营销推广费用的比例降至历史最低点,只有8.5%。广告主预算紧缩带来的直接影响即媒体广告市场遭遇寒冬,报纸媒体出现了7.5%的降幅,为近年来最大降幅。过去这一年,对于国内报业广告来说,可以说是
Back in 2012, Dickens had already made comments: “This is the best time and the worst time.” According to the China Advertising Market Ecology Research conducted by the Institute of Advertising Studies of the Communication University of China, the proportion of advertising and marketing expenses for advertisers in 2012 dropped to the lowest point in history, only 8.5%. The direct impact of the advertiser’s budgetary tightening was the winter of the media advertising market. The newspaper media saw a 7.5% decline, which was the largest decline in recent years. In the past year, for domestic newspaper advertisements, it can be said that