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4S 店可以通过色彩、装饰、主题、格调等手段树立非常清晰的品牌形象。4S 店的方式是正确的,但规模有大有小,现在很多厂商对4S 的理解有点偏差。4S 店将不再只看重提供标准的硬件设施,转而重视网络效果和有实效的职能。 4S 店是进行品牌教育、产品教育最有效的手段之一在现阶段,中国的汽车市场是一个消费者还处于学习阶段的市场,消费者本身对汽车的购买、使用、消费,其实并不熟悉。绝大多数消费者都是第一次买车,那么对消费者的教育就是至关重要的。这种教育分几个类型,第一个对消费者的教育就是产品的教育,告诉他车的技术,什么叫发动机的技术水准,什么是汽车配置的高低等等;第二个就
4S shop through color, decoration, theme, style and other means to establish a very clear brand image. 4S shop is the right way, but the scale of large and small, many manufacturers now understand the 4S a bit biased. 4S shop will no longer only focus on providing standard hardware facilities, turn to focus on network performance and effective functions. 4S shop is brand education, product education, one of the most effective means of At this stage, China’s auto market is still a consumer learning stage in the market, consumers themselves on the car’s purchase, use, consumption, in fact, are not familiar with . The vast majority of consumers are the first to buy a car, then the education of consumers is crucial. This type of education is divided into several types, the first education to consumers is the product of education, tell him the car technology, what is the technical level of the engine, what is the level of the car configuration, etc .; the second