在瞬息万变的市场条件下,企业的经营运作难免遇到或大或小的具有负面影响力的事件甚至危机,例如1996年除草剂胺苯磺隆药剂在油菜田出现大面积的药害事件,2001年6月,河北兴隆县化肥厂停产,五省18个县市的24家农资公司以其违约和欺骗为由集体上访事件,今年的福建三农死鱼事件等,企业危机分为“事故危机”和“市场危机”两类。“事故危 In the ever-changing market conditions, the operation of enterprises will inevitably encounter even larger or smaller negative events or even crises. For example, there was a large-scale phytotoxicity of herbicides and tribenuron-methyl agents in rape field in 1996. In June of this year, Xinglong County Fertilizer Plant in Hebei was discontinued. 24 agricultural companies in 18 counties and cities in five provinces grouped their petitions for breach of contract and fraud and this year’s three deaths from fishing in Fujian Province. The corporate crisis was divided into ” Accident crisis “and” market crisis “two categories. ”Accident risk