我们面对的是媒体竞争日趋激烈的时代。就在几年前,新闻媒体只讲“宣传”,讳谈竞争。现在,媒体竞争已经公开化,而且日趋激烈。这种竞争,既体现在不同类媒体之间,又表现在同类媒体之间。在传统的报纸、广播、电视三大媒体之中,广播仍是弱势媒体。三大传统媒体竞争正酣,近两年又杀出一匹黑马——第四媒体(网络媒体),使得竞争更趋激烈。在这种严峻的形势下,广播人该有何作为?首先,解决人的问题。我们正处在知识经济时代,知识经济又称智力经济,它的发展最终取决于人的素质。对于广播电 We are facing an era of increasingly fierce media competition. Just a few years ago, the news media only talked about “propaganda” and talked about competition. Media competition is now open and growing. This kind of competition, not only reflected in different types of media, but also between the same type of media. Among the three major newspapers in the traditional newspapers, radio and television, broadcasting is still a weak media. Three traditional media competition is going on, and in the recent two years it has also blazed a dark horse - the fourth media (online media), making the competition more intense. In this grim situation, what should a broadcaster do? First, to solve the human problem. We are in the era of knowledge economy, also known as the intellectual economy of intellectual economy, its development ultimately depends on the quality of people. For radio